Case Studies
Proving impact without naming names.
We work behind the scenes on sensitive mandates in Romania and the wider region. The anonymised examples below illustrate how we think, act and deliver measurable outcomes for our clients.
STABILISING A LICENCE TO OPERATE
Defence reputation management
Context
A major defence and aerospace company operating in Romania was exposed to international allegations that triggered local media scrutiny.
Challenge
Negative Romanian media coverage risked damaging the company’s reputation and its licence to operate.
AMICOM Approach
We led discreet media engagement, informal briefings and technology-focused storytelling, building trust with key journalists and opinion leaders.
Outcome
Negative coverage decreased, neutral and positive coverage increased, and overall reporting became more balanced.
Services involved
Reputation management, crisis communication, media relations.
Kraft Foods transaction communication
Managing a sensitive divestiture story
Context
Following the Kraft–Cadbury transaction, the group needed to divest a Romanian asset in a sensitive social and media environment.
Challenge
Rumours about factory closures, union reactions and potential negative media could undermine the transaction.
AMICOM Approach
We designed a clear messaging framework, Q&A and employee materials, and advised international teams on local media guidance.
Result
The divestiture was communicated smoothly, with moderate, neutral or positive media coverage and no visible employee or union backlash.
Transaction communication
Internal communication
Media relations
Energy stakeholder engagement
Building understanding around exploration
Context
A highly sensitive energy exploration project required engagement with public, political, academic and local community stakeholders.
Challenge
High public scrutiny and political sensitivity could delay or block the project.
Approach
We coordinated stakeholder meetings, media backgrounders, academic outreach, conferences and local engagement, supported by continuous monitoring.
Result
The credentials report extensive activity including 57 political stakeholder meetings, 137 academic stakeholder meetings, 9 media backgrounders and multiple local/community actions.
Services
Public affairs, stakeholder engagement, issues monitoring.
Protecting a growth industry
Renewable energy public affairs
Context
Proposed changes to renewable energy support mechanisms created uncertainty for investors and operators.
Challenge
The industry faced the risk of reduced incentives and an unstable regulatory framework.
AMICOM Approach
We organised a media trip, provided positive information to key outlets, prepared reactive statements and supported parliamentary briefings.
Result
4-month delay and restrictive elements removed.
Services Involved
Public affairs, policy advocacy, media relations.
Technology product awareness
Elevating a B2B brand
We built a concise, insight-led communication programme combining targeted media outreach, thought leadership content and selective events.
Context
A leading technology brand wanted to increase awareness for a strategic product line in Romania.
Result
The product achieved stronger share of voice in its category and improved consideration among key B2B audiences.
Challenge
The product needed visibility among decision-makers and specialised media in a crowded market.
Services involved
Product communication, B2B positioning, media relations, digital content.